Companies Were Big on CBD. Not Anymore.
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“My account on Meta is forever banned from making any advertising after I posted once under our company’s page about our CBD products and it was flagged,” said Clarice Coppolino, head of branding and product development for Vital Leaf, which makes CBD chocolate, skin care and tinctures.
The Covid-19 pandemic also took a toll on the industry. While sales in the early weeks and months of the pandemic soared as nervous consumers sought relief through CBD-infused products, the interest among large companies and investors fell off.
“Covid clearly shifted consumer packaged goods companies away from the CBD space and what was possible there to focusing on simply meeting food demand,” said Carmen Brace, a consultant who worked with companies that sell consumer pa...