SEO & PPC Training in Charlotte, NC
I’ve just completed an intensive 2-day class covering PPC (Pay-Per-Click) advertising on Google. Even though I’ve been setting up and managing PPC accounts for quite a while, a refresher is always good. Plus it was a real pleasure to sit in the same room as others with the same situations and questions, and to pick up a few new tips.
The course was presented by HIPPO Internet Marketing Training, located in the metro Charlotte area. Check out all their courses and seminars at www.HippoIMT.com/Courses.html .
I’d recommend this course for any business owner interested in understanding and perhaps managing their own online advertising, as well as web developers, designers, advertising and marketing folks who want to learn more about it.
Overall, the one most important point I learned after two days is that Google Advertising is MUCH more than just PPC. Sure, most folks will want to begin with a straightforward and uncomplicated PPC campaign. But I also learned a great deal about the other ways you can use Google for advertising - such as how their Contextual Advertising (Content Match) works, doing Google video and radio ads, and what may be just around the corner for new and different ways of reaching your audience.
The main focus of the course was Google AdWords, since that is where most people start. A campaign can be simple or complicated. It can use the basic features, or many advanced tuning features such as geo-targeting and “day splitting” - scheduling your ad to run only at certain times.
Some well-spent class time covered the importance of first knowing your audience, then planning out your campaign details in advance before you even set up your Google account.
The class participants varied from business owners just getting their feet wet in internet advertising, to experienced business owners, to other SEO-SEM-PPC professionals. All of us benefited equally and learned something from each other.
Corey Creed, the CEO of HIPPO Internet Marketing, is an experienced, enthusiastic and friendly instructor who will make you feel at ease the minute you sit down - plus he knows his stuff inside and out.
If you’re a business owner, or a web or advertising professional in any capacity and want to know more about how to get better rankings, better returns on advertising, and - the ultimate goal - better sales and profit on the web, I highly recommend taking one of HIPPO’s classes.